How Small Businesses Can Survive Another Potential Shutdown

by Bill Reinhart | Aug 23, 2021 | Digital Marketing, Marketing Strategy

With COVID-19 cases rising and the Delta variant increasing in severity across the globe, it seems likely that small businesses could once again face strict shutdown guidelines. Already in Charlotte, Mecklenburg County businesses are being encouraged to keep patrons...

Reaching the Right Audience: Marketing to Gen Z

by Bill Reinhart | Jul 28, 2021 | Digital Marketing, Marketing Strategy

One of the biggest challenges that businesses must overcome is marketing to Gen Z. These digital natives have been immersed in technology from their earliest days: The way in which they experience the world is dramatically different from every generation that came...

How iOS 14 & 15 Will Bring the Second Golden Age of Marketing

by Bill Reinhart | Jul 6, 2021 | Digital Marketing, Digital News & Information, Marketing Strategy

Apple recently announced at their Worldwide Developers Conference that they will be introducing iOS 15 in Fall 2021. This new operating system contains many new privacy features that have small business owners and their marketing teams wondering about the fate of...

8 Ways to Market Your Pet Business

by Bill Reinhart | Jun 1, 2021 | Digital Marketing, Marketing Strategy, Pet Business Marketing

The marketing techniques you use for your pet business are very similar to those you would use to market any business successfully, but there are ways that you can specialize these tactics to fit the unique industry of your pet business for optimal results. Here are...

Multichannel Marketing in 2021: What You Need to Know

by Bill Reinhart | Jan 18, 2021 | Digital Marketing, Marketing Strategy

According to Statista, social media use is one of the most popular online activities, with more than 3 billion active users in 2020. By 2025, that number is expected to grow to nearly 4.5 billion. What’s more: These users are spread across a broad range of available...

When to Hire a Marketing Agency (And When Not To)

by Bill Reinhart | Dec 1, 2020 | Digital Marketing, Marketing Strategy

In the post-coronavirus world, business owners need to be more strategic about their budget allocation more than ever before. That includes making more calculated decisions when it comes to digital marketing needs. While 34% of digital agencies suggested that their...