Outsourced SEO: For Marketing Agencies & In-House Teams

by Bill Reinhart | Oct 25, 2021 | Digital Marketing, Marketing Strategy, SEO

As marketing agencies become more niche and the hiring market becomes increasingly specialized, outsourcing search engine optimization has become a popular choice — and for good reason. Hiring a third party to perform SEO is a great way to maximize savings while...

How to Hire More Candidates Through Digital Marketing Campaigns

by Bill Reinhart | Sep 8, 2021 | Digital Marketing, Marketing Strategy

Despite the highest number of job openings since before the global pandemic hit in 2020, there are fewer people in the labor force, according to the Labor Department and private recruiting sites. Employers — especially those in industries like manufacturing, dining,...

How Small Businesses Can Survive Another Potential Shutdown

by Bill Reinhart | Aug 23, 2021 | Digital Marketing, Marketing Strategy

With COVID-19 cases rising and the Delta variant increasing in severity across the globe, it seems likely that small businesses could once again face strict shutdown guidelines. Already in Charlotte, Mecklenburg County businesses are being encouraged to keep patrons...

Reaching the Right Audience: Marketing to Gen Z

by Bill Reinhart | Jul 28, 2021 | Digital Marketing, Marketing Strategy

One of the biggest challenges that businesses must overcome is marketing to Gen Z. These digital natives have been immersed in technology from their earliest days: The way in which they experience the world is dramatically different from every generation that came...

How iOS 14 & 15 Will Bring the Second Golden Age of Marketing

by Bill Reinhart | Jul 6, 2021 | Digital Marketing, Digital News & Information, Marketing Strategy

Apple recently announced at their Worldwide Developers Conference that they will be introducing iOS 15 in Fall 2021. This new operating system contains many new privacy features that have small business owners and their marketing teams wondering about the fate of...

8 Ways to Market Your Pet Business

by Bill Reinhart | Jun 1, 2021 | Digital Marketing, Marketing Strategy, Pet Business Marketing

The marketing techniques you use for your pet business are very similar to those you would use to market any business successfully, but there are ways that you can specialize these tactics to fit the unique industry of your pet business for optimal results. Here are...