Web Design Strategy in 2022

by Bill Reinhart | Feb 22, 2022 | Marketing Strategy, Web Design, Website Content

How Web Design Will Impact Your Marketing Strategy in 2022 Website and digital web assets have been the backbone of marketing since the Web 2.0 days. Much has changed since then, and the way websites are built is forever changing with the flow of shifting search...

Facebook Meta: What It Means for Businesses

by Bill Reinhart | Jan 17, 2022 | Digital Marketing, Digital News & Information, Marketing Strategy

With Mark Zuckerberg’s recent announcement surrounding Facebook’s name change to Meta, many business owners are rightfully wondering what exactly this means for the future of their operations. The new name signifies the parent company which acts as an umbrella over...

Outsourced SEO: For Marketing Agencies & In-House Teams

by Bill Reinhart | Oct 25, 2021 | Digital Marketing, Marketing Strategy, SEO

As marketing agencies become more niche and the hiring market becomes increasingly specialized, outsourcing search engine optimization has become a popular choice — and for good reason. Hiring a third party to perform SEO is a great way to maximize savings while...

How to Hire More Candidates Through Digital Marketing Campaigns

by Bill Reinhart | Sep 8, 2021 | Digital Marketing, Marketing Strategy

Despite the highest number of job openings since before the global pandemic hit in 2020, there are fewer people in the labor force, according to the Labor Department and private recruiting sites. Employers — especially those in industries like manufacturing, dining,...

How Small Businesses Can Survive Another Potential Shutdown

by Bill Reinhart | Aug 23, 2021 | Digital Marketing, Marketing Strategy

With COVID-19 cases rising and the Delta variant increasing in severity across the globe, it seems likely that small businesses could once again face strict shutdown guidelines. Already in Charlotte, Mecklenburg County businesses are being encouraged to keep patrons...

Reaching the Right Audience: Marketing to Gen Z

by Bill Reinhart | Jul 28, 2021 | Digital Marketing, Marketing Strategy

One of the biggest challenges that businesses must overcome is marketing to Gen Z. These digital natives have been immersed in technology from their earliest days: The way in which they experience the world is dramatically different from every generation that came...