Website Strategy in 2021

by | Jan 25, 2021 | Marketing Strategy, Web Design, Website Content

Every business has a website these days – It is nearly a requirement for doing business. With online activity at an all-time high, only more will join the ranks in the digital landscape.

With so much competition online, businesses need to devote the proper time and resources to creating a winning website strategy in the new year.

7 Ways to Improve Your 2021 Website Strategy

In order to develop a results-driven website strategy for 2021, organizations need to make the appropriate optimizations, track campaign performance, and focus on user experience to drive increased traffic, conversions, and sales.

Discover how you can improve your website strategy in 2021 with these 7 key optimizations.

Site Speed Optimization

Google recently announced that in May 2021 the search engine will now use Page Experience and Core Web Vitals as a ranking factor.

What are core Web Vitals? Here is is directly from Google:
The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.

 


At its heart, Core Web vitals is about site speed – Specifically on mobile.

Site speed optimization is more important than ever before, and businesses need to ensure their sites are built to load quickly. Every site is built and developed differently, so make use of tools such as Google’s Page Speed Insights, GT-Metrix, and Google Search Console.

Search Engine Optimization

Yes, in 2021 SEO is not dead.

While you’re optimizing your site for speed, you may want to ensure the rest of its elements meet current Google best practices.

Google isn’t the only search engine available, but it certainly is the most widely used. By keeping your site up-to-date with Google’s quality guidelines, you can ensure top performance on the most-used search engine platform on the planet, greatly increasing your chance to get found by the right audience.

Check out our quick and easy top 10 SEO page optimizations.

User Experience

One of the ways you can easily improve website performance in 2021 is by optimizing for the user experience.

The easiest way to achieve this is by ensuring the content on your site is easy to read and simple to navigate. When users arrive at a site that is cluttered, difficult to read, or that doesn’t have an intuitive site structure, they’re more likely to drop off (or “bounce”).

To reduce your bounce rate and keep users active on your page, organize content in a way that makes sense, paying careful attention to text legibility and site map structure to ensure the easiest user experience. Make sure all buttons and hyperlinks are clickable and lead to the appropriate pages on your site as well.

A/B Testing

This is a great way for brands to pinpoint the exact elements on their page that are driving site conversions.

By testing out different media, content, and page structures, companies can find out what’s working and what isn’t so they can make more informed decisions about how to create pages that generate the highest rate of return in the future.

Not only is this great for gaining unique insights about your site design, but it will also tell you important information about your target consumers as well.

Conversion Rate Optimization

Interior pages on your website should be specifically designed with conversions in mind. That means you need to ensure they are built to receive traffic.

Additionally, pages that are optimized for conversions should present information in a way that easily guides users through the consumer journey.

Contact forms, product purchases, and important information should all be easily accessible from these pages to encourage users to make a purchasing decision and convert.

Campaign Page Creation

As you build out interior site pages, you should also plan to create specific landing pages for your marketing campaigns.

These pages should include content and be designed to mirror your campaign messaging.

This will help increase your quality score and conversion potential across campaigns by being a continuation of the consumer journey as they click through the ad to learn more about the specific information they’ve been served.

Campaign Tracking Methods

In today’s digital landscape, nearly everything is trackable — that includes activity on your website. Companies can insert a broad range of campaign tracking tools on their sites to monitor campaign performance, including:

  • Website Pixels
  • UTM Codes
  • Conversion Tracking
  • Site Tags

Businesses can use these tools to find out how many people have clicked through to their campaign page. Depending on how granular your tracking tools can get, they can even show how users interact with your brand, allowing you to see specific actions they take when visiting your site.

Develop Your Website Strategy for 2021

How website success is determined in the digital age is always changing, but there are plenty of steps that business owners can take to strengthen their website strategy for 2021.

By implementing the right tools and techniques, brands can dramatically improve traffic, conversions, and sales so they can reach their business objectives.

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