Multi-Location Dog Franchise Marketing Case Study

Nationwide Dog Daycare & Boarding franchise

How we increased leads, saved marketing spend, and improved online performance for this national chain of dog boarding & daycare locations.

multi-location daycare & boarding franchise

Who they are – What they needed

Our client owns 11+ dog daycare & boarding franchise locations across 3 states while planning to open 5 more per year for the next 5 years.

The client was struggling consistently bring in leads and attribute those leads to a specific marketing channel. Their current marketing spend was being mis-managed which led to thousands of dollars being wasted monthly.

Their goal was to increase leadsimprove return on marketing investment , and generate more business at each location for dog boarding and daycare.

Instant Results

482 leads in the first 30 days

Return on Ad Spend

150% Return on Ad Spend

Want these Results for Your Business?

The Strategy

Our Approach


lead growth

Create effective PPC & Social campaigns that convert visitors to leads.


Campaign Waste

Eliminate wasted ad spend to non-converting audiences .


Market Share

Develop a targeted strategy that grows impression share in each specific market .

How We Did It

Increased Leads

Targeted Social Campaigns

We created social campaigns segmented by location as well as by individual service.

Highly Managed PPC

We used our proven campaign setup for dog specific audiences combined with a highly managed PPC campaign.

Conversion Optimization

We worked with the parent franchise group to create highly converting landing pages.

How We Did It

Eliminated Campaign Waste

Effective Keyword Strategy

We re-optimized the campaign strategy using a mix of high converting keywords and negative keyword lists.

Budget Optimization

We monitored the campaigns closely to ensure budgets were being spent on only high converting keyphrases.

How We Did It

Increased Conversions

Landing Page Optimization

We designed specific landing pages for each campaign that were designed to receive traffic for that location/service.

Conversion Tracking

We setup conversion tracking code to monitor and attribute leads to the appropriate source.

The Results


average conversion rate across all campaigns


New leads generated monthly


Increase in search impression share


Return on Adspend

We can create these same results for your dog business