Pet Services Marketing Case Study

Lucky Dog Bark & BreW

How we increased leads, exposure, and improved online performance for this dog services business.

Lucky Dog Bark & Brew

Who they are – What they needed

Lucky Dog was a multiple location business that offered general pet services such as boarding, daycare, and bathing. Lucky Dog was unique in the fact it also is a full service dog-friendly bar.

Their goal was to improve organic website reach and ramp up marketing activity for their dog bar while increasing leads for all pet services.

Kelly Waugh

Lucky Dog Bark & Brew

Signature W Studio has been extremely helpful with getting our business where we want it to be.

Within just a week or two we were already seeing some amazing results! Can’t recommend Signature W Studio enough.

Want these Results for Your Business?

The Strategy

Our Approach for Lucky Dog


Search presence

for people actively looking looking for Dog Services



to a passive audience of dog owners in the local area


digital assets

designed to convert web visitors to new customer sign ups

How We Did It

Increased Visibility

Targeted Social Campaigns

We created social campaigns segmented by location as well as by individual service.

Location Based Targeting

We used location targeting to “blueprint” locations dog owners go such as vets, pet stores, and even competition.

Influencer Outreach

We reached out to local influencers and had them create a campaign on the dog friendly bar.
How We Did It

Improved search performance

Website Optimization

We re-optimized the website to give it structure as well as a keyword optimization plan

Content marketing & Blog Creation

We created content with the specific intent to educate users and enable organic search efforts

A heavily monitored PPC campaign

We re-optimized the website to give it structure as well as a keyword optimization plan

  • We monitored for audience as well as potential negative keywords
  • Segment for each service and each location
How We Did It

Created Conversion Assets

Landing Page Creation

We built specific landing pages for each campaign that were designed to receive traffic for that location/service.

Media and Branded Content

We captured professional photos and video to help sell Lucky Dog. This media was also used for their social campaigns and ad sets.

The Results

Average ranking increase:


average position increase for high volume keywords in 90 days

Total increases in website traffic:


New Visitors to the lucky dog website in just 6 Months

Increases in new leads:


Average Qualified leads per month

We can create these same results for your dog business