How to Hire More Candidates Through Digital Marketing Campaigns
Despite the highest number of job openings since before the global pandemic hit in 2020, there are fewer people in the labor force, according to the Labor Department and private recruiting sites. Employers — especially those in industries like manufacturing, dining,...
How Small Businesses Can Survive Another Potential Shutdown
With COVID-19 cases rising and the Delta variant increasing in severity across the globe, it seems likely that small businesses could once again face strict shutdown guidelines. Already in Charlotte, Mecklenburg County businesses are being encouraged to keep patrons...
Reaching the Right Audience: Marketing to Gen Z
One of the biggest challenges that businesses must overcome is marketing to Gen Z. These digital natives have been immersed in technology from their earliest days: The way in which they experience the world is dramatically different from every generation that came...
How iOS 14 & 15 Will Bring the Second Golden Age of Marketing
Apple recently announced at their Worldwide Developers Conference that they will be introducing iOS 15 in Fall 2021. This new operating system contains many new privacy features that have small business owners and their marketing teams wondering about the fate of...