How to Create an SEO Strategy Around a Single Topic
Part of an effective digital marketing strategy involves search engine optimization, or optimizing your website for services you want to be found for. There are many steps that go into optimizing your site or webpages for search, and understanding how to use them to...
Audience Intelligence: How Our Agency Uses SparkToro to Drive Client Campaign Success
Audience identification is incredibly important for driving campaign success across a broad range of digital platforms. Our marketing agency understands how critical it is to have a deep understanding of each client’s audience in order to develop an effective...
Passage Ranking: What You Need to Know
The digital landscape is changing rapidly, and nowhere is this more evident than in Google’s ever-changing algorithms. You’ve probably noticed during recent Google searches that when you click a link that aligns with your query, you’re led to a specific, highlighted...
SEO in 2021: How to Win at Search Engine Optimization in 2021
No, search engine optimization (SEO) is not dead — it’s still a powerhouse of digital marketing and is an essential part of any decent strategy. In fact, 68% of online experiences begin with a user search query. With more than 3 billion internet users globally, that’s...