Optimization Strategy: Your Guide to the Centerpiece Annotation
In late October 2021, Martin Splitt, Developer Relations specialist at Google, first introduced the concept of a centerpiece annotation and how this optimization strategy impacts the way webpages are analyzed and weighted. As brands and their marketing teams compete...
Facebook Meta: What It Means for Businesses
With Mark Zuckerberg’s recent announcement surrounding Facebook’s name change to Meta, many business owners are rightfully wondering what exactly this means for the future of their operations. The new name signifies the parent company which acts as an umbrella over...
How iOS 14 & 15 Will Bring the Second Golden Age of Marketing
Apple recently announced at their Worldwide Developers Conference that they will be introducing iOS 15 in Fall 2021. This new operating system contains many new privacy features that have small business owners and their marketing teams wondering about the fate of...
Passage Ranking: What You Need to Know
The digital landscape is changing rapidly, and nowhere is this more evident than in Google’s ever-changing algorithms. You’ve probably noticed during recent Google searches that when you click a link that aligns with your query, you’re led to a specific, highlighted...