Optimization Strategy: Your Guide to the Centerpiece Annotation

by Bill Reinhart | May 9, 2022 | Digital News & Information, SEO

In late October 2021, Martin Splitt, Developer Relations specialist at Google, first introduced the concept of a centerpiece annotation and how this optimization strategy impacts the way webpages are analyzed and weighted. As brands and their marketing teams compete...

Facebook Meta: What It Means for Businesses

by Bill Reinhart | Jan 17, 2022 | Digital Marketing, Digital News & Information, Marketing Strategy

With Mark Zuckerberg’s recent announcement surrounding Facebook’s name change to Meta, many business owners are rightfully wondering what exactly this means for the future of their operations. The new name signifies the parent company which acts as an umbrella over...

How iOS 14 & 15 Will Bring the Second Golden Age of Marketing

by Bill Reinhart | Jul 6, 2021 | Digital Marketing, Digital News & Information, Marketing Strategy

Apple recently announced at their Worldwide Developers Conference that they will be introducing iOS 15 in Fall 2021. This new operating system contains many new privacy features that have small business owners and their marketing teams wondering about the fate of...

Passage Ranking: What You Need to Know

by Bill Reinhart | Feb 16, 2021 | Digital News & Information, SEO, Website Content

The digital landscape is changing rapidly, and nowhere is this more evident than in Google’s ever-changing algorithms. You’ve probably noticed during recent Google searches that when you click a link that aligns with your query, you’re led to a specific, highlighted...

What is website maintenance and what am I paying for?

by Bill Reinhart | Oct 19, 2020 | Digital News & Information

Your website is crucial to your business— it brings in revenue, establishes your legitimacy to potential customers, and is the flagship for your digital brand. Keeping your website up and running should be a top priority. Whether you are paying for hosting services or...