Search Engine Marketing

Search engine marketing is one of the most effective forms of digital marketing. This tactic can provide instant results and more leads for your business.  Pay-Per-Click Marketing provides a strong return on investment by targeting clients that are lower down the buying funnel.

Pay-Per-Click is a proven method for generating Leads

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Our Proven Pay-Per-Click Strategy

Pay-Per-Click (PPC) is a marketing tactic that consists of placing ads in search engines. When someone clicks your ad, you pay the search engine a small fee. This marketing method can be an invaluable tool to drive traffic to your site, but takes a little more effort than just paying an invoice. To give your ads more exposure than your competitors, a PPC campaign needs to use the best keywords, compelling copy, and a high quality landing page to work properly. By investing in developing a PPC strategy up front, you can see quicker and greater results and return on investment.

Keyword Research

The first step in creating an effective PPC campaign is keyword research. When you first set up your PPC ads, you will be able to bid on a few keywords that will pull up your ads. Some keywords are more expensive than others, so you need to determine which keywords are worth putting up cash up front.

Campaign Management

Because marketing trends are constantly changing with consumer behavior, you need to stay on top of your PPC marketing campaign to ensure that you are continuing to use the most relevant and effective techniques. PPC management can provide you with expertise that will help keep your campaign up-to-date and save you time and money in the long run.

PPC management is crucial

Setting and leaving a PPC campaign will result in wasted time and money. These campaigns require continuous upkeep to ensure that you are bidding on the right keywords and directing traffic to the correct landing pages. Ongoing PPC management will ensure that your campaign will continue to grow better results over time and bring in a higher return on investment.

How does PPC Management Work?

Identify the correct keyphrases

Using negative keywords, or keywords that don’t actively increase site traffic or conversions, is a waste of time and money. We analyze data to ensure that negative keywords are removed and replaced with more effective ones.

Optimize ads and ad copy

Getting your PPC ads in front of your audience is only the first piece of your PPC campaign. You need to ensure that your ads and ad copy are attractive and engaging to encourage conversions.

Eliminate negative keywords

Using negative keywords, or keywords that don’t actively increase site traffic or conversions, is a waste of time and money. We analyze data to ensure that negative keywords are removed and replaced with more effective ones.

Lower your cost-per-click

If you have a higher Click-Through Rate (CTR), which measures the amount of people that see your ad and also choose to click on it, the search engine that you have purchased that ad from will lower your rates. A PPC manager will help you increase your CTR to continue to decrease the up front costs of your PPC campaign.

Analyze and Adjust

Our work isn’t done once we launch your campaign. We are constantly reviewing campaigns, adjusting ad copy, perfecting keyword combinations, and optimizing budget.

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