Audience Profiling & Creation

Even if you invest in creating the most compelling marketing content, your campaign won’t be effective unless you reach your target audience. Using audience profiling will help you target potential customers to make sure your marketing campaign is as successful and efficient as possible.

What is Audience Building?

Audience building or audience profiling is the process of determining the characteristics and behaviors of your target audience. After gathering this information, you can segment your target audience to personalize your marketing strategies to different sections of potential customers. This strategy allows you to connect and engage with those who are most likely to be interested in your services—and maximize your marketing investment by ultimately increasing your customer base and sales revenue.

How does it work?

We go beyond gathering basic demographic data and take the time to more deeply understand the behaviors, interests and attitudes of your target audience to develop the most effective segments. We determine where your audience spends their time online. This includes determining their most used platforms, engagement patterns and even the devices they use while browsing so you can meet them where they are and get your content in front of them.

Identify the buying cycle

We also identify where your audience is in the buying cycle—are they curious about your brand, ready to commit to a purchase, or long-time loyal consumers? This information helps us both retain your existing customer base and grow your audience by creating targeted content and delivery strategies.

We create specific content and tactics for each stage of your specific buying funnel.

 

By building the audience before we start, we create the perfect campaign strategy so you can make the connections you need without wasting time and money.

Know your audience?

Let us help you identify your target market