Webinar Text Transcription
Okay. Welcome everybody. Uh, thank you for attending. We’re gonna go ahead and get started. Um, we’re really excited to, to present this to everyone. Uh, we, we’ve been working on this presentation for a little while, Megan and I, um, and we really are just really stoked to get everybody, uh, on this webinar and start sharing some of these, uh, SEO tips for success for your dog business websites. Um, without further ado, let me share my screen and we can get started. Everybody should be able to see my monitor now, and I will kick the presentation off.
Perfect. So to get started, uh, some introductions from Megan and I, uh, we are Signature W Studios. Um, I’ve had 15 years of experience with seo, um, and I was the founder and director of an seo, or I was the founder of Signature W Studios. And I, my experience coming SEO’s sector, uh, I was the director of a top three US agency for seo, and that’s where I really learned a lot about optimizing websites and getting them to perform very well on Google. Um, the, you know, we really love animals and we love the businesses that service them, and we run a marketing agency that works specifically with dog businesses. So we have a core group of our business that is dog borders, trainers, groomers, um, daycare facilities, and we do service some other clients. We do have, uh, some other clientele, but we really like the core of our business to be those that, that take care of our pets. Um, and we have proven results for, for over 15 locations across the US that do boarding, daycare, grooming, training, just like I said. And these are both local and national franchises. So we have experience working with very hyper local and then also national franchises that, that go all over the US and even Canada. So, uh, I’m gonna give Megan an opportunity to say and to introduce herself.
Perfect. Thanks Megan. Um, so moving on to, uh, the agenda and what we’re gonna cover today, I promise I’ll try to keep this brief and informal. Um, but primarily we’re going to review seo, specifically dog businesses, and, uh, the application of it. We’re not just gonna tell you what it is, we’re gonna tell you how to do it, and you’ll be able to take these things we talk about today and directly apply it to your websites. So we’re gonna talk about what is SEO and how it’s changed and organizing and tracking of those SEO campaigns. We’re gonna talk about onsite activities, things you can actually do on your websites to get them to position, uh, more effectively in Google. And then also offsite strategies, which is almost as more important as the onsite. And those are the things that happen away from your website that can influence how you position in Google search. And we’re also gonna provide tools that you can use to help you. And, uh, a lot of these tools are free. You don’t have to pay for them at all, and they’re provided by Google and a lot of the primary industries in the SEO space.
So taking us all the way back to the beginning is the b the birth of Google, essentially in 1998, Google’s first introduction of search was an algorithm called page rank. Page rank was created in 98, and what it did was essentially ranked websites in index based on their popularity, and it judged the popularity of those websites based on the number of other websites that linked to that other website. And there were a lot of things that went into it. This is actually a, a diagram from the patents for their page rank, but it, it essentially was a, a popularity contest and more links pointed to your website and other people that essentially gave you a vote by linking to your content meant you rent higher. So if website A had 20 links and website B had 30, website B would always outran website A because of the number of popularity votes that that website got.
So that really created an industry of seo, excuse me. And SEOs first recognized the ability to manipulate search results, which we now consider black hat tactics. Uh, blackhead SEO is, is really a method to increase the website search engine ranking by trying to outsmart Google. And we really try to avoid that now because Google got a lot smarter and tried to figure out how these people were performing this SEO to really gain the system and try to outsmart Google into ranking higher than other competition. And some of those, those things were paid links, hiding text on your website, doing a lot of different things that now Google will penalize your website for if you try to do them or if you do them incorrectly. So Google got a lot smarter. They figured out a way through algorithm updates to better understand and crawl websites, and they constantly make changes to their algorithm to better understand what they should be indexing.
So Google over the course of its life and is more sophisticated, search got released, which we call these major algorithm updates. And these are, you know, cleverly named after animals at the beginning, and then they started naming them after different elements based off of what they specifically targeted. But all of these algorithm updates, specifically targeted individual elements of websites to try to get better at understanding what the, what the content of the website on and how it could better serve its users. A couple examples, the Penguin update. Targeted people using those black hat link techniques where they were getting a bunch of bad links or creating fake websites to link to theirs to try to increase their overall positioning. And for example, the mobile update targeted specifically websites that didn’t have mobile versions. And a lot of these updates were, were very big and caused a lot of fluctuation in search, but Google makes daily algorithm updates.
They change their system every day to try to perform better for their users that are making searches. And roughly 14 core changes are made annually. So a lot of fluctuation could happen in search. That’s why we monitor campaigns regularly to make sure that we don’t have, uh, drops in ranking or increases in ranking that we don’t want to see happen. And here’s a link that you can go to once we send you the presentation, you can go to and you can, uh, take a look at all the algorithm changes and actually what those changes were. And they’re also on your webinar should be a chat feature. If you have any questions over the course of this presentation, don’t hesitate to ask them in the chat. We will mark them as questions and we will do our best to answer those questions for you either during the presentation or we will do it, uh, at the end or follow up email, answer your questions.
So now we talk about ranking signals. There are 200 ranking signals that tell Google exactly how to position a website or where a website should be ranked. They will never tell us what these are. This chart did not come from Google. Uh, they will never really release what causes a website to, to rank, but based off of experience we’ve but kind of identified that it is a good mix of offsite activity based off of links and technical nature infrastructure of your website, how it’s set up, and then the onsite technical and content. Those are the real big elements that cause a website to position well and doing them all correctly is what allows you to outran competition and position better in Google search. But why do we do seo? So why do we actually have a full industry or have an entire, um, agency dedicated to it?
SEO covers every stage of the buying funnel, and if you do it correctly, you can make sure you hit your potential customer base in the passive phase when they’re may be in the market, but not looking for you the discovery phase that knows your business exists or may be interested in your business. And then the active customers that have decided they need your service and are actively looking and that active customer base is the most important for SEO because those are individuals that are actively making a search for your business, whether it be your, your business by name or the services your business provides. And when it comes to the search engine results page, there are three core sections. And if, if marketed correctly, when someone is searching for your service, like dog daycare near me, you want to make sure that you show up in those three specific places and you do it the most effective way possible. There’s the ad section at the very top of the search page that is the pay per click section, not exactly seo, but it is very important to, to capture that search real estate. And then there is the, the local map section, which is one of the most important new pieces. Uh, Google just released an algorithm update two months ago that focused primarily on the map section. And then there’s the, the organic map section, the section of of search, that’s really where the core of all of the results happen.
So the most important thing is how do we do seo? How do we actually perform these things to get a website to have the most favorable position in ranking in those sections of Google search? And it comes down to the three, well I call it the big three, the three things that have the most influence. There are 200 ranking signals, but these three are the most important to get right. Um, and that’s developing really good content for your website, making sure that you are telling Google and your users why they should trust you and why they should click on your site link building, which would be the creating creation of those links back to your website from other websites. And making sure your website is technically crawlable, making sure that Google can access it the way it needs to, can crawl it the way it needs to and can index it properly.
So step one of optimizing your campaign is gonna begin really with organization and tracking and organizing your campaign is really crucial to success because you need to understand what to optimize and document and monitor the progress you’re making. So a couple key things to track that we wanna make sure we always track with our campaigns is the URLs on your site. What are the pages that we want to optimize and what do we have that we’re working with, the keywords that we want to try to position or rank for blogs and topics we wanna optimize around. And then the offsite activity that happens off of your website. So how do we track an SEO campaign? We do so with what we call the campaign nucleus, and this is a signature w developed tracking tool. Uh, we call it the campaign nucleus because it really tracks everything for us and allows us to organize a campaign most effectively.
So I’m gonna pause the show for just a moment and I am going to show you an example of the campaign Nucleus. So this is the campaign nucleus we developed, and I just wanna give you a heads up. This will be sent to you after the presentation. We will give you a copy of this campaign nucleus so you can start tracking and organizing your own SEO campaigns. But to, to quickly cover the tabs that are on the campaign nucleus, this is a AUR inventory tab. The goal of this tab is to make a catalog an inventory of all of the URLs that you have on your website, the title of that url, and all of the details of that URL or individual notes, and maybe the last time you optimized it. A content topic list is great. We’ll get into all these things individually after, after we review the nucleus. But the topic list allows you to create a running list of all of the things you want to blog or write about. We’ll cover why that’s important when we talk about blogging, but it’s really good to organize these in advance. And potentially the most important piece of the nucleus is the keyword URL map. This allows you to associate different keywords with URLs that you’d like to optimize around. And we’ll, again, we’ll cover this later in the presentation as to how to fill these things out and how to optimize it effectively.
Keyword research is where we do initial research on potential keywords that we want to rank for. And then publications and target link opportunities are the potential opportunities that you want to reach out to to try to gain links back to your website. And organizing those in advance allows you to create, um, lists and outreach opportunities for all of the different places that you’d like to try to, to make connections with authors to get links back to your website. So again, we’ll share that nucleus with you after the presentation so you can start tracking and start using it, uh, for your own SEO campaigns.
So we’ll start with keyword research. This is really the, the birthplace of a campaign. Once we start identifying the key phrases that we wanna rank for, uh, is, is gonna be important because we wanna make sure that we’re targeting key phrases that have the best search volume. We don’t want to try to optimize our site around things that people aren’t searching for. And keywords are really good to identify and these keyword tools are really good to start. So we know exactly what are the ancillary phrases that are being searched for, and what are the different things that are being searched for around dog training. So in this instance, dog training is the keyword. We can see the dog training the difficulty to rank for that key phrase, the amount of search volume that happens on that key phrase. And then we also see different, uh, terms that also match dog training. We see the questions that are asked around dog training. These are all really good terms to help you optimize your site and that are other phrases that people may be searching for that you wanna optimize your content around.
So after you start doing research and start understanding which key phrases you wanna position your site around, you wanna group them by topic and you wanna make sure that based off of the services that you offer, you’re grouping these key phrases based off of the individual topics like training, daycare, boarding and grooming. Allowing you to group these key phrases will help you further on down the line when it comes to optimizing your site. So creating these groups and using the nucleus and that keyword research tab will allow you to start grouping these key phrases together. A quick tip, always look at multiple variations of a key phrase. Um, for example, dog day, doggie daycare, dog day near me, um, dog boarding, overnight dog boarding. Those are really gonna be great key phrases to search for. And these keyword research tools really will help you do so. Uh, there’s three links right here. These are all three free tools you can use for keyword research. You can plug in your key, your topic group, and it will give you all of the key phrases and their search volume that you can optimize around.
So once you get your topical groups together and you start to understand which each group means and the volume around each group and how you’d like to target them, you wanna associate each keyword group to a target url. And this will give you a roadmap for optimization, but a part of that keyword group or that that keyword URL map, you’re gonna wanna place your URLs in that page or in that, that section of the keyword map, and then associate all of those key phrases in those groups to the individual URLs. This is going to allow you to optimize effectively, and it’s also going to let you know which pages you may need to create for your site. Uh, it’s very hard to get a site to rank for every key phrase possible. Uh, it’s gonna be very difficult to get one page of your site to rank for dog boarding, dog daycare and dog bathing.
So you wanna make sure you break those down into individual pages on your website so you can optimize the content on that page around that specific topic group. Uh, and it’s also really important to understand, um, the structure of your website too, to make sure you, you’re grouping them effectively and you have all the pages you need to try to position, uh, these key phrases for Google. This is gonna change based off of the market you’re in, in a very small market or a very small niche. You may be able to associate maybe a dog boarding and a dog daycare page together, but you’d really like to separate them if at all possible. It will really help Google understand and crawl your website most effectively.
So now that we have grouping done and we have the keywords associated with each url, now we need to optimize those URLs and optimize our site to, to get them to crawl effectively into rank effectively. So what we really want to do first is set up a structure with a hierarchy. And this is where it’s, it’s always good and I recommend everybody do it, is to start doodling a map of your website and understand how the page is linked together. This is an example from Google’s quality guidelines, actually, that shows a structure of a website and you can see it’s got the homepage with each category broken down with different content broken down in it. And that’s so you know how to structure your website and potentially your dog services section with your dog training section with the individual pieces underneath it. So as a, as an arbitrary example, if you’re structuring your website and your homepage is your primary homepage, category one could be dog services, and underneath that dog services could be daycare, bathing and boarding. And then under the second category could be dog training. And then your categories under that could be board and train in-home training, um, external or environmental training with all the categories underneath it, with all with alternative brand pages, contact pages, pricing pages, all of the different pieces of information that a client would need to have when potentially deciding to do business with you. We wanna make sure that Google understands which pages, which on your website and your structure helps us do that.
So when it comes to actually optimizing the individual pages, once we’ve created the structure, we need to get into each page and optimize it. So Google likes it and, and crawls it effectively. And the key elements to update for every page are gonna be the, the big three elements on each page that I recommend everybody having, which would be a title tag, a primary H one headline tag, and then subsequent headlines after that. So in this instance, in the diagram to the right, it just kind of shows a mockup website with one headline, one primary H one headline with individual sections below it, each with a sub-headline that describes that section. I’ll cover what you can write about with those, uh, in a later slide. But we also wanna make sure that we optimize our content effectively on each page. And you’re gonna wanna make sure your content answers a searcher’s questions that they may have about your service.
That is the key to creating great content. And that is what is going to allow Google to crawl you up and understand what your, but when you’re optimizing your content, you wanna use keywords and location modifiers whenever possible. So if you’re in your headline and your page is dog training, make sure you use dog training in your headlines. It’s what Google will help understand your site. But when using key phrases, make sure you don’t stuff them. You want ’em be organic and natural. And one of the old ways about SEO is cramming as many keywords as we can into our page. Google will actually penalize you for that. Now, if your key phrases or your content isn’t organic. And then another thing to focus on is links to relevant content. You wanna make sure that you are linking to relevant services and you’re also linking to and from blogs. This crawlability between pages allows Google to associate content together, and that’s what will allow you to, um, build that, uh, trustworthiness to Google.
So those three things that we talked about, the individual elements when it comes to title optimization on your page, and with all these individual elements like headlines and titles, most content management systems like Wix or Squarespace or WordPress, they’ll pretty much guide you where to to optimize these elements. So for example, if you’re using Squarespace and you don’t know how to update your title tag, don’t hesitate to Google it. Where do I update my title tag and Squarespace? It will, it’ll provide a lot of results for you that will point you in the right direction. But when it comes to optimizing your title on each page, think of this as the subject line in an email. You wanted to make sure you clearly identify what the page is about through this title tag. It’s also what Google uses to index your page. And the blue links in search are your title tag.
So it’s really good to make sure that’s well optimized. And then you wanna make sure you also, with your title tag entice people to click, click through rate is a big ranking signal, so we wanna make sure that we get a lot of people clicking on our page. If you’re the second result in Google and people keep skipping over your page because they don’t like your title tag, that’s a signal to Google to rank you further down. So it’s a really important thing to make sure we get this right. Uh, there is a tool, um, it’s from higher visibility. It actually will allow you to plug in your title tags to make sure they stay in best practices between 40 and 70 characters. But here’s an example of a a title tag on a dog training page. Uh, I’m in Charlotte, North Carolina, so that’s why you’ll see a lot of the things that I do are based off of Charlotte. But you can put dog training in Charlotte Certified Dog Obedience Trainers. That’s a great title tag. It’s keyword rich. It gives people a reason to click by mention, mention certified, and it also mentions different ways to say dog training and it also includes a location mofi. So all around a great title tag that you can make for your page.
And then one thing that’s often overlooked is the url. Um, the URL optimization is big and you wanna make sure that it is keyword rich has a clear structure and is not too long. And this goes to, uh, when I talk about keyword rich, having dog training and a dog training URL is very important or dog boarding. And, uh, a dog boarding URL is very important. I’ve had some clients that their dog boarding page is their main domain slash hotel. It’s very clever to do that, but it doesn’t help Google understand what is on your page. So you wanna make sure that you’re optimizing those URLs effectively. And when I talk about a clear structure, you wanna make sure that your website is grouped well. So you can see on this example it’s dog business.com/services/dog training. A lot of websites get in trouble because they have what’s called a flat structure where all of their URLs are just based off of the primary domain. So it would be dog business.com/training/um, boarding slash uh, grooming slash about slash contact. That doesn’t help Google understand which pages on your site associated with what. And this really does it by having a clear keyword structure.
And now the most important thing, content optimization. So a couple things about optimizing content, use keywords and headlines and naturally in content, I I’ve talked about this before, but you wanna make sure that you’re just flowing your content and not stuffing keywords in. You wanna make sure you use them, but make sure that they are used naturally and not just jammed in every time you get an opportunity to. And pages should also have an hierarchy. So you want your primary headline, for example, to be dog training in Charlotte. And then subsequent headlines broken down into sections would be, why use professional dog training? What our dog trainers will do, how we will train your dog. And you can see all of these headlines all have a hierarchy to the master dog training title, and they all all kind of fall up into one another. And they all have, they all have key phrase in them.
And another thing you wanna do is use internal links. Um, you can see that in this page. There’s some links in here that there, it’s, it’s very, it’s just dummy text right now, but it’s, uh, linking to other pages on the website. Associating other content is what allows Google to, uh, understand which blogs you wrote about dog training and then understand which services are associated with other services. So you also want to make sure that you don’t over-optimize. And that’s again, going into keyword, stuffing cloaking content, hiding content. What people used to do is they would create content on a white background and they make their text white. So a human couldn’t see it, but Google would read it and see a lot more content that just said dog training a hundred times. And Google got smart, they figured out how to, to spam against that, and they actually will penalize you now for doing things like that.
But when it comes, comes down to what to write about, this is, uh, this is always the tough part is to understanding what content to create when it comes down to it, you wanna answer questions that your customers may ask you, tell us about your processes, why they should choose you over your competition. How does your training work? What is the daycare rotation? What is your pricing for that service? All those things will help a user understand and Google understand why they should choose you and position you. Uh, there’s a great blog here. It’s a, it’s a video on on page SEO and what should go on your pages from 2019, but a lot of it still applies. I recommend you watch it, it’s gonna be, it’s gonna be a lot more, uh, eloquent than I am. So you can go ahead and take a look at that, and it really will tell you how to create content for your page.
And I know if you’re like me, you’re probably not a writer. Uh, one of the great thing to do about content in your site or page is, is freelancers are always available. Um, reach out on LinkedIn. Just doing a LinkedIn search for freelance writers in your city will provide a ton of opportunity for people that wanna do content and they will create that for you. And, and usually using a freelancer will be rather cost effective as well. My only recommendation is you may have seen ads for computer written content or AI written content, never do that. Uh, it it’s, it’s gonna be bad for your site in the long run. And one of the things that actually Google release is an algorithm update at the end of June that targeted specifically AI written content or computer generated content and it penalized websites that had it.
So you wanna make sure you stay away from that, but, but reaching out to freelancers and finding them online is a great option, especially when it comes to blogging. So why do we wanna blog? Uh, blogging is tough and a lot of people don’t wanna do it because of the time it takes to blog, but the importance of it is really, really big. And the reason for that is one of Google’s algorithm updates about a year and a half ago released an algorithm called Eat e a t, which started judging websites based off of expertise or expertise, authoritativeness and trustworthiness. And how Google establishes these three things is based on the content of your website and also the links pointing back to your website. But when it comes to content, it establishes expertise and authority based off of all the things that you write about in the content of your website.
So for example, I I always use this analogy, if you were going to a library and looking for a, a book on cake baking, and you see one person that has two books on cake baking and the next author has 12 books on cake baking, that breaks down every step of the process. The assumption would be that that person that has 12 individual books is, is more authoritative on the subject. And that’s how blogging can affect your website and how Google will look at the individual topics around your website. And it will, uh, it will allow you to create that content that also supports the other pages on your website. And that’s why creating a topic list is important. And the topic list will help you be consistent and understand what you need to write about. So for example, um, in the topic list, you could associate, what does my dog do at dog daycare?
That could be an entire post about what your dog does at dog daycare. You could relate it to the dog day page. You can create a link between the two. So Google knows to associate that, uh, level of X or that level of content with the dog daycare page. Uh, you could, uh, write a topic about how does dog boarding work, the benefits of dog boarding, dog boarding versus dog sitting. A lot of content topics that are available to be written about. And those topics will allow you to get found in search. They will allow Google to associate you with the, the other topics like dog boarding and, and dog day care can associate with your parent page. And it’s a great way to establish your authority and your, your knowledge of the topic. Two great or three great resources
Are gonna be answer the public. It’s a great tool. You could type in dog boarding and to answer the public, and it will show you all of the things that people are asking online about dog boarding or dog day. And you can write about those topics. It’s a great tool to create your topic list without doing very little work. And you can also use, uh, Uber suggests is another tool for keyword research. You can type in your, uh, your phrase dog day care, and then there’s a section on there that says questions related to dog day care. And if you click it, it’ll show you all the questions people ask. And another great way to identify topics is people also ask in Google, when you Google a phrase like dog day care and scroll all the way to the bottom. There’s a section that says people also search for people. Also ask, those are great questions that you can use as topics to write about in your blog. You can create your blog topic list, you can get a writer to write it and then publish it on your site. It’s a great way to increase those overall results.
So step four of SEO is offsite and it’s really, you know, I have a step four, but it’s really the most important part of seo and it’s what happens off your site. And these are individual back links. So one website linking to your website is considered a back link. The more of those relevant and authoritative back links you have, the better. Um, and it’s really the original algorithm of page rank is still the most relevant and still the most important. It’s also the hardest to accomplish. This will be the hardest part about any SEO campaign is creating links back to your website.
And there’s two types of links to try to grab. There’s what we call true back links. Now, true back links are any incon links pointing back to your site from another authoritative website. And when I say Incon links, uh, on the right hand side, there’s an example. Uh, many pets.com was writing a blog about, uh, about daycare. And this is, this whole, uh, site is about, or this whole blog post is about the cost of owning a dog. And one of the things that we did was we reached out to them and we knew that they have this section on their page for dog day services. So we asked them to link to our blog on the cost of dog day, and they did, because it’s really good for their website to have that link. And it’s also great for our website to have that link because now we’ve got an authoritative website pointing back to our dog daycare page, and we gain a, a boost in that when we get, uh, the Google rankings.
And the next type of links are citations and directories. Uh, these are just general and industry specific directories. Uh, things like Yelp or, uh, Google My Business or Yellow Pages, those are all citations you wanna be listed in. What these citations do is they validate your business online. So when Google crawls the website and also looks at these citations, they can see that your business is legitimate because you’re listed in all these directories that are either specific to your industry or just general online directories. But how do we get these back links? It requires a lot of outreach. And this, again, this is why it’s the most time consuming part, but it is the most important is because there’s a lot of effort required and you need to, to do outreach. But some of the best ways to, uh, to find back links are outreach.
And that outreach could be sponsorships, that could be local humane societies, that could be, um, animal rescues in your area or anything that is related to, um, to your business. Finding those partnerships and sponsorships and asking for that link back to your website are gonna be important because they’re industry specific, they’re authoritative and they’re relevant. And then also looking for them is very big. Um, looking for mentions of either your business or looking for mentions of your services in other blogs. So if you’re online and you see somebody who’s written about dog daycare and they don’t have any links to any dog day services, find the author name, email them and ask them to link to your website from that article. It’s gonna be good for them, it’s gonna be great for you. And, uh, also, anytime a news publication, anytime you’re, you’re mentioned in the news or you’re mentioned in an article in a local publication, ask for a link back to your website.
People will gladly give them to you if you just ask, which is kind of the, the last woo part is just asking for links. But you wanna make sure you contribute content to publications as well. Making sure that you are volunteering to create content outside of your site or outside of your site to other websites. For example, if, if a dog rescue has a website and they’ve got a blog, ask if you can write a post on their blog. Uh, it’s, it’s a great way to get a link back to your website and it’s a great way to also get your name out and for other people to see you.
Now, to get citations is a lot easier, um, because they’re just really directories, yellow Pages, Yelp and industry specific, like bring Fido or Adopt a PET or any of the industry specific publications that are available. You can get those by, uh, some of the citation services. These are three that are used quite frequently. Yext, white Spark and vta. They do charge, uh, to get you listed in these directories or in the directories, but what they do is you plug your, your name and your information in once and it will, it’ll syndicate it throughout the web and make sure it’s always updated and accurate. Also, manually is a great, uh, great way to, um, great way to do it. If you just see a directory, if you see an industry specific directory, go ahead and, and you can usually sign up for free to get yourself listed in that directory.
Most of the time these people will probably reach out to you asking for a premium spot. You don’t need to do that to be listed in the directory. You can just go ahead and sign up for it. But that’s kind of the most time consuming. But also, uh, one of the good ways to just go ahead and make sure you’re listed in all these, um, these citation services and then Google My Business. This is the last what’s most important piece to your seo, but it’s, uh, every business needs to Google my business page. It’s the only real way you can win at local search to get found in the map section. You really need to have that my business listing page. And how do we optimize it? Well, really you make sure your information is filled out completely every field available for you to fill out inside of Google My Business.
Make sure it is filled out. Add lots of images. Make sure you’re posting images and articles on your Google My Business page. You wanna make sure that your services are accurate, your phone and hours are accurate, and that you’ve got everything filled out. And then asking for reviews. Also, a great way to boost your Google My Business is making sure people are interacting with your page, getting reviews listed and added and then also replying to reviews. I’m sure everybody in this, in this webinar has gotten a negative review before and it’s unfortunate, but it’s uh, just one of the things that happens. Making sure you respond to those reviews in the most, um, professional manner, um, making sure that you’re just addressing it. That will show Google, you’re active, you’re an active participant in Google My Business. It will also show people looking at reviews that even though you’ve got a negative review, that you’re, you know, really trying to help out and really trying to make sure you address and right wrong.
So showing those reviews and showing Google and people that you’re commenting on those reviews is gonna be really important. So I know that I said almost every one of these five steps is the most important because really they are, and they all work together in conjunction to, to, um, rank you the highest or to get you to position well on Google. And with Google changing the algorithm regularly, we wanna make sure that we’re always monitoring these things. It’s SEO is not a set it and forget it practice. You wanna make sure that you’re constantly optimizing to get in front of Google out the algorithm updates. But also, um, if you’re not performing updates to your website regularly, your competition is, and I always use the analogy, uh, start soon because the best time to plant a tree was 20 years ago. The second best time to plant a tree is today.
Uh, so make sure you’re really taking some of those things and some of these tips and applying them. Uh, but I really, I really thank everybody for their time. Um, I think we went over a little bit by 12 minutes on the, the show. Uh, but I hope you’re all ready to optimize. And when it comes to, to questions on the actual, um, on the presentation, I hope you all had a chance to ask some. Um, we’ll go ahead and we will look at all of the questions that were asked during the presentation. We’ll make sure that we address them. Um, Megan will follow up with you, uh, individually for everyone that attended and send you a copy of the Campaign Nucleus so you can start using that to apply and optimize your campaigns. But all of these things that we reviewed are again, gonna be important for your campaign.
They’re gonna make sure that if you do, you can out position your competition in Google search and you have the potential to increase more traffic to your website, more relevant traffic, and then convert that traffic into users. Um, but if you have any questions or wanna reach out, Megan and I are always available. Uh, shoot us an email, um, drop us a line on our website and we will gladly, um, work with you on your website and help you, uh, position most effectively. But again, I appreciate everybody’s time. Thank you so much for joining and we will talk to you real soon.