With so many different mediums and channels to use for marketing your business, it’s almost impossible for one single person or entity to cover all of your needs. If you do happen to find an agency that claims they can manage everything, they may not have the resources necessary to manage each marketing aspect to its full potential. Either that, or they’re going to be extremely expensive and carry a lot of overhead to manage each piece of the marketing puzzle.
This isn’t to say that a digital marketing agency isn’t a strong asset to have by your side; however, there’s something to be said for hiring a professional that specializes in the area most needed for your marketing success (i.e. the “website guy”). These specialists immerse themselves in the ever-changing atmosphere of their chosen professions, and are better able to guide you through the steps required to achieve your business objectives.
What is a True Digital Partner?
A true online digital partner is a person, agency, or digital project manager that guides you through what you need to win and succeed online. These are your “website guys” or “social media gurus.” But these individuals are also much more than this: They possess a broad network of similarly specialized professionals who are well-versed in the specific elements required to drive your marketing success.
Signature W Studio will be able to work with multiple contractors to accomplish the needs of an entire digital strategy. From social media content producers and website developers to search engine optimization experts and PPC marketing wizards, there’s a digital partner out there waiting to put together the perfect campaign for your business.
Why Not Just Hire One Marketing Agency?
It might seem more beneficial to simply hire one marketing agency capable of handling all of your online needs. But this isn’t always the case: With everything in the digital landscape becoming more niche and granular, many marketing agencies are unable to invest in the educational resources necessary to keep their teams properly informed about the ever-changing landscape of marketing.
By contrast, individual professionals and smaller agencies like Signature W. Studio have emerged at the forefront of digital marketing, developing brand names around themselves and focusing on hyper-specific niches. Especially with the contract-driven Gen Z economy, individual entrepreneurs are winning out against larger agencies — and for good reason.
Why Does Everyone Need an Online Partner?
Choosing the right online partner for your business is an essential first step to take in winning the marketing game. There are many benefits aside from specialization that make hiring a digital partner the right move for your business success:
Benefits of Having a Digital Partner or “Website Guy”
- Consistency: When you have one person managing the campaign, they are able to ensure everything is done as effectively as possible while also maintaining a consistent brand voice and messaging strategy. Everything works better together when one person is leading the charge on the campaign and coordinating all individual elements seamlessly.
- Communication: Rather than having multiple points of contact at a major advertising firm, trusting one point of contact makes it easier to work with your marketing professional. With everything coming from one source, you have clearer communication of all campaign reporting and results.
- Cost: Because smaller, specialized agencies work with a network of contractors, the cost to achieve marketing success is often much lower than it would be to hire a full-service ad firm. Instead of paying a pre-packaged fee for service, your online partner is better able to personalize pricing based on your individual budget.
- Quality: Don’t be fooled into believing a lower price point means poorer quality work. The individual contractors being hired through your digital partner are very specific and niche. These are true specialists that have built a name for themselves in the industry based purely on the results they have earned.
By now, you’re probably sold on the concept of working with an intimate team of marketing professionals dedicated to your business success. Who wouldn’t be? If you’d like to learn more about hiring a digital marketing partner to help drive your online success, reach out to the team at Signature W. Studios for a consultation.